Privacy and Cookie Policy

Here at ourblendedfamily.co.uk, we take your data and the security of it very seriously.

This privacy policy applies to any and all of the information you give us or that we collect across the site.

The policy: This privacy policy notice is served by Our Blended Family under the website www.ourblendedfamily.co.uk. The purpose of this policy is to explain to you how we control, process, handle and protect your personal information through the business and while you browse or use this website. If you do not agree to the following policy you may wish to cease viewing / using this website, and or refrain from submitting your personal data to us.

Policy key definitions:

  • “I”, “our”, “us”, or “we” refer to the website, ourblendedfamily.co.uk.
  • “you”, “the user” refer to the person(s) using this website.

Key principles:

Our privacy policy embodies the following key principles; (a) Lawfulness, fairness and transparency, (b) Purpose limitation, (c) Data minimisation, (d) Accuracy, (e) Storage limitation, (f) Integrity and confidence, (g) Accountability.

What information do we collect?

Personal data means any information capable of identifying an individual. It does not include anonymised data. We may process certain types of personal data about you as follows:

Identity Data may include your first name and last name
Contact Data may include your email address
Technical Data may include your login data, internet protocol (IP) addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this site
Usage Data may include information about how you use our website and services.

How is this data collected?

Direct Interactions We receive and store any information that you may enter on our website. this includes subscribing to any of our emails, entering a competition or survey, commenting on an article or using our contact form.

Automated Technologies We receive and store certain types of technical data whenever you interact with us, typically about your equipment, browsing actions and usage patterns.

Third Parties: We might receive information about you from other sources. or we may use third parties to store and/or process your data. The ways in which we do this are:

Server hosting provider, used to host our website and all the content on it so we can run DAD.info
Content Management System provider, used to collect your contact form enquiries and competition entries
Google Analytics, enabling us to see what website content is the most popular and what pages are not working
Google Adsense, enabling us to serve adverts on the website which may be relevant to you and enabling us to generate income
Email Service Provider, enabling us to maintain an email list for marketing and service communications, send emails, see who has opened them, and process unsubscribes 

How we use your data.

We will only use your personal data where legally permitted to do so. Generally, we use consent as our legal basis. By submitting a comment you are consenting to engaging in the community of the website and we may respond to your comment. Equally, by submitting your email address to our newsletter you are consenting to being sent newsletters form us. You can opt-out of these at any time.

Your individual rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include:

  • the right to be informed;
  • the right of access;
  • the right to rectification;
  • the right to erasure;
  • the right to restrict processing;
  • the right to data portability;
  • the right to object; and
  • the right not to be subject to automated decision-making including profiling.

Internet cookies

This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.

As part of the Google Adsense program we would like to make you aware of the following cookies:

  • Third-party vendors, including Google, use cookies to serve ads based on your previous visits to this site and/or other websites
  • Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to this site and/or other sites on the internet
  • You may opt-out of personalised advertising by visiting Ads Settings

Data security and protection

We ensure the security of any personal information we hold by using secure data storage technologies and precise procedures in how we store, access and manage that information.

Fair & Transparent Privacy Explained

We have provided some further explanations about user privacy and the way we use this website to help promote a transparent and honest user privacy methodology.

Sponsored links, affiliate tracking & commissions

Our website may contain adverts, sponsored and affiliate links on some pages. These are typically served through our advertising partners; Google Adsense, eBay Partner Network, Amazon Affiliates, or are self-served through our own means. We only use trusted advertising partners who each have high standards of user privacy and security. However, we do not control the actual adverts seen/displayed by our advertising partners. Our ad partners may collect data and use cookies for ad personalisation and measurement. Where ad preferences are requested as ‘non-personalised’ cookies may still be used for frequency capping, aggregated ad reporting and to combat fraud and abuse.

Clickable sponsored or affiliate links may be displayed as a website URL like this; www.amazon.co.uk or as a titled text link like this: You can buy this book here.

Clicking on any adverts, sponsored or affiliate links may track your actions by using a cookie saved to your device. Your actions are usually recorded as a referral from our website by this cookie. In most cases, we earn a very small commission from the advertiser or advertising partner, at no cost to you, whether you make a purchase on their website or not.

We use advertising partners in these ways to help generate an income from the website, which allows us to continue our work and provide you with the best overall experience and valued information.

If you have any concerns about this we suggest you do not click on any adverts, sponsored or affiliate links found throughout the website.

Email marketing messages & subscription

Under the GDPR we use the consent lawful basis for anyone subscribing to our newsletter or marketing mailing list. We only collect certain data about you, as detailed in the “Processing of your personal data” above. Any email marketing messages we send are done so through an EMS, email marketing service provider. An EMS is a third party service provider of software / applications that allows marketers to send out email marketing campaigns to a list of users.

Email marketing messages that we send may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of data such as; times, dates, I.P addresses, opens, clicks, forwards, geographic and demographic data. Such data, within its limitations will show the activity each subscriber made for that email campaign.

Any email marketing messages we send are in accordance with the GDPR and the PECR. We provide you with an easy method to withdraw your consent (unsubscribe) or manage your preferences / the information we hold about you at any time. See any marketing messages for instructions on how to unsubscribe or manage your preferences, you can also unsubscribe from all MailChimp lists, by following this link, otherwise contact the EMS provider.

Our EMS provider is; MailChimp. We hold the following information about you within our EMS system;

  • Email address
  • Subscription time & date
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